The Happy Creators Manifesto
Several things set the Pikolinos brand apart, but the most notable, perhaps, is the “Happy Creators Manifesto.” The Creators Manifesto states that the best work will always be done when artisans feel happy. The idea is if they are content and feel free enough to explore their imaginations and look for inspiration, then they’ll continue to create truly great and beautiful work. The hope that treating working and the crafters of their shoes correctly and inspiring and encouraging their idea would make a better quality product has paid off remarkably.
Beyond treating their workers the right way, they also go out of their way to treat the world the right way and share their success with those less fortunate than them. The founder of the company, Juan, has repeatedly said that their mission is “to give back to society some of what society has given to me.” The company approaches this mission by first offering opportunities to those who are often socially marginalized, this can be for any reason, like their geographical location, their gender, their mental capabilities, and more. Pikolinos tackles these issues with specialized programs that are made to tackle issues like integration, developmental issues, and any potential educational issues. The idea is simple: create more opportunities for people who naturally have fewer opportunities. Specifically, the foundation has managed to partner with nearly 70 NGOs and more than 16,000 different families from all over, throughout the years they’ve been in business.
Another reason the Pikolinos brand stands apart is all the work is still done by hand. Pikolinos isn’t concerned about the push to become more automated, to cut human work out of production. They actually revel in the idea of competitors doing so. Pikolinos has always believed that work done by hand is better and that machines are an inferior imitation of the precision of skilled human work. Incidentally, it’s been quite easy for the Pikolinos brand to stay environmentally conscious. They’ve brought it a step farther though, as they use only the best and most ethically sourced materials for their products too!
For these reasons, Pikolinos has easily set itself aside as an example of how green and ethical a company can be while still creating extremely high-quality goods and making exceptional leaps in profit and economic success. They’ve successfully modeled that it’s entirely possible to bridge the gap between a viable business plan and giving back to the community as much as possible.