Did you know the color of the year for 2018 is Ultra Violet!? 

Pantone has named ultra violet 18-3838 to be the new IT color for this year. They say this shade of purple is inspiring and thought to drive creativity and visionary thinking. It is dramatic and complex and shall light the future. Our culture is already familiar to this powerful purple. It has been linked with many icons who represent being unique, daring and unconventional. Icons such as Prince and David Bowie as well as the queen of England and many Hollywood characters. 

Leatrice Eiseman, executive director of the Pantone Color Institute, explained to The New York Times"It's also the most complex of all colors because it takes two shades that are seemingly diametrically opposed—blue and red—and brings them together to create something new."

Not sure how you are going to bring ultra violet into your life? Here are a few of Simons' favorites to add a little pop of inspiration into your daily routines. 

NAOT  Haven Active Sandal


ASICS Serrrano 


NAOT Roxana


GABOR 55360

Dare to be bold and dare to be different this year. Your wardrobe is a great outlet to express yourself and show off your trendy style.

You can shop these and more on Simonsshoes.com!